You need to cater to all of your new audiences from the refined paid strategy to retain them. Keep in mind that after you obtain these audiences, your organic Instagram strategy will need to incorporate these practices as well. Be sure to test multiple images and ad copy variations to find the right mix of creative to drive results from your selected audiences. Obviously, you’ll want to make sure that your ads speak to that audience and not the audience that prefers deep-fried food challenges. Let’s say your brand is a restaurant, and you have identified an audience of health-conscious diners. Step 4: Match Your Messaging to Your Audience Set your campaign budget, develop audiences and use creative that encourages impressions and clicks to follow your brand on Instagram. You want users to click a link that drives them to your Instagram channel and encourages them to follow your content. Step 3: Create Your Campaignĭeveloping ads that can be optimized for traffic is the best way to drive user growth. Make sure the posts are relevant to your audience and can be revised to meet your goal of driving traffic to your Instagram channel. Identify the posts that have the most likes, shares and comments, and use those as a starting point for your ad creative. The easiest way to launch your ad strategy is to evaluate what works well in organic. Step 2: Identify Your Top-Performing Organic Posts Remember: You should ensure that the experiences on Instagram are not a carbon copy of your efforts on other channels. Your followers on Twitter, Pinterest and, of course, Facebook may also want to follow you on Instagram. Promote yourself to audiences you’ve built in other platforms.Targeting look-alike audiences is a great way to reach additional followers. Often people that follow and engage with your brand on Instagram have friends and followers of individuals with similar interests. Use audience layering to ensure that you are getting the most relevant audiences and diversifying your predominant audience interest.Take advantage of related interests in each ad set to narrow down what’s resonating and what isn’t.Here are some tips on setting up your campaign targeting:
You want to accrue Instagram followers who will engage with your brand, click through your stories and follow the links to your website because, ultimately, they’re interested in your content. Remember to prioritize quality over quantity. Here are five steps that we recommend to help brands grow followers on Instagram through paid promotion. So, what’s the answer? Use Instagram Paid Promotion to Gain FollowersĪlthough Instagram doesn’t offer the ability to optimize for followers the way Facebook does, you still can use advertising to build a quality audience. In a similar vein, contests can result in large follower increase with significant attrition immediately after the winner is announced. Obviously, the preferred and least expensive way to grow your following is organically, but that can require frequent posting of spammy teases-think “Tag a friend who …” and “Like and tag this post for …” efforts-that don’t necessarily drive quality follows. Of course, you want more followers, but the fan base that you earn needs to be real people who engage with your brand and who ideally will buy your products or services. Gaining Instagram followers is an art of balance. You might have the most captivating Instagram feed online, but if no one sees it, does it really matter?
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